Studio Aurei

Studio Aurei offers a wide range of design services such as planning consultancy, building control, architectural design & spatial planning, interior design, full architectural services, contract administration and project management.

For this new brand, I developed a strong visual identity, including a typemark, logo, colour palette, pattern and social media mockups. The scope for this project also included consumer research, competitor analysis and an ideal customer profile. This research was vital in crafting a brand that spoke to the high-end clientele and stood out amongst competitors.

Studio director, Paris, chose the name 'Aurei' to mean a gold coin, reflecting both the choice of warm tones as well as the quality of design. The typemark references symbols of alchemy, interwoven with an elegant typeface.

For the other elements of the visual identity, I implemented the theme, Layers of Luxury. This was reflected in the typography hierarchy, opting for a sophisticated Display font paired with a simple Text font.

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