Caterpillar

Caterpillar is a start-up clothing brand based in Saudi Arabia. Their key demographic is catered towards the younger generation who are looking to get behind a community. The story of Caterpillar and its seasonal brands revolves around rare butterly species and their unique patterns and aesthetics.

The director of the brand wanted to restart the clothing campaign for which I crafted a content strategy to use as guideline for future content. This also involved solidifying the brand message, identifying a target demographic and an ideal customer profile. I then also analysed key competitors and their strengths and weaknesses for Caterpillar to learn from.

For social media content, I also picked several key trends in short-form video content for Caterpillar to replicate.